Larry McReynolds Joins Phoenix Systems as New Official Spokesperson


For Immediate Release

For Editorial or Media Relations Contact:

Ben Martinsen



Larry McReynolds Joins Phoenix Systems as New Official Spokesperson

Larry McReynolds has agreed to become the official spokesperson for Phoenix Systems, the creators of BrakeShot. The NASCAR legend will put his face and voice to the innovative brake fluid testing system.

St. George, UT – November 24, 2014 — Phoenix Systems and Larry McReynolds have reached an agreement that brings Larry on as the company’s official spokesperson. As the NASCAR crew chief with the most wins in the history of the racing organization, McReynolds understands the importance of proper maintenance on all types of vehicles. His automotive understanding and international renown will be an asset to the company.

Larry McReynolds brings exceptional understanding of the automotive repair industry to his new role. Over the course of his exceptional career as a crew chief, Larry and his teams placed in the top 10 in 47 percent of their races, including two Daytona 500 victories. These wins show Larry’s leadership skills, understanding of vehicles and understanding of racing as a sport.

No longer a crew chief, McReynolds is now serving as a Racing Broadcast Analyst. He also uses his time to seek sponsorships for drivers he feels are promising in the sport. He has worked extensively as a television commentator and motivational speaker.

“Larry’s qualifications are exceptional,” said Ben Martinsen VP Marketing & Operations at Phoenix Systems, “and we are pleased to have him on the Phoenix Systems’ team. He is a name, a face, and a voice that people in our industry recognize. We know that will help get word out about BrakeShot and our other brake system diagnostic products.”

As the company’s official spokesman, McReynolds will voice commercials and play a role in videos promoting current and future Phoenix Systems products.

About Phoenix Systems

Phoenix Systems is the creator of many brake system diagnostic tools including BrakeStrip, a revolutionary brake fluid test strip that allows service technicians to test the integrity of a braking system in just 60 seconds. Phoenix Systems also launched a brake fluid enhancer called BrakeShot. In addition to BrakeStrip and BrakeShot, Phoenix Systems offers several products that make brake testing and repair easier for the modern mechanic; including brake bleeding and brake flush kits. Learn more at or or

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