Jobs To Be Done Jobs To Be Done Name First Last PhoneEmail Recently you purchased a _____ from us? I am calling to see if you would be open to an interview about your purchase. The interview normally takes around 10 to 15 minutes and for your time we will compensate you with some free product. Are you ok with me asking you a few questions about your purchase? (we can offer 1 free BrakeShot or 15 free double ended test strips)Where did you first see or hear about the _____? What interested you most about the ____? What is the #1 thing you wanted the ____ to do for you? (If it doesn't do this then it is a failure) What else do you want the ____ to do for you? What other products or methods have you used in the past to (repeat job they want to perform)? i.e. vacuum, pressure bleeder or pen tester for brake fluid Why did you purchase the ____ instead of sticking with your previous methods? Why did you choose to buy the _____ on that day versus any other? What were you using before you had the _____? Why did you use it? What did you like about it? When did you start using it? What were its shortcomings? What does the new product do that your old solution couldn’t? How have you used the _____? What do you like about it? What do you not like about it? How would you improve it? What are some of the areas where the ____ fell short of meeting your expectations? General Notes
